eMoov has integrated with Rightmove to gather data on all the properties we list with them.
They provide us with two key statistics that help us understand how much attention your property is getting on UK's top property marketing website!
1. The number of times your property has appeared in a search result - We class this as your property's Popularity. Potential Buyers will search for properties on Rightmove and may set filters for price and property particulars. So this statistic tell us how many times your property matched with a potential Buyer's search profile. Your property's popularity could be negatively impacted by having your property price higher than the market expectations.
2. The number of times your property details were viewed - We class this as your property's Impact. Once your property has appeared in a search result, the potential Buyer will click on the properties that appeal to them to view the full details. We track how many times your property details have been viewed and display this as a percentage of it's Popularity. The national average click-through rate is currently around 4.5%, which you can take as a bench mark, against which you can measure your property. In other words, around one in 20 people will usually click on your property from the list that has appeared from their search.
There are a few thing you can do to improve your property's Impact:
a. Upgrade to a Premium or Featured listing - Rightmove has the option to upgrade to a Premium or Featured listing. This updates the appearance of your property in the search results with a bright banner to get the attention of potential Buyers. Additionally, 4 images are displayed rather than the standard.
b. Put your best pictures first - Potential Buyers may make quick judgements of your property when browsing through the search results. So it is important that your grab their attention with the photos that show-off your property at it's best! It is popular to use either the front aspect of the house or an interior image of the kitchen.
c. Ensure your property is priced well for the market - Being priced significantly higher than the market expectation could lead potential Buyers to scroll past your property.
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