The definitive guide to estate agency
This should be used to describe the price you are hoping to achieve for the property and is the most commonly used on the property portals. Often buyers see this and make an offer for the property below the asking price, but you aren't obliged to accept any offer for your property regardless of what you advertise it for.
Price on application (POA)
This is what you should use if you don't wish to disclose the price you are marketing the property for, however, we would discourage this unless specifically recommended by our Customer Support team. You will still need to provide a guide to the price so that the online portals like Rightmove and Zoopla know which price bracket searches the property should appear in. This tends to be used for higher priced properties.
This is used to indicate there is a level of flexibility with regards to the advertised price. This can be either below or above the stated price, but shows that this price is open to negotiation.
This tends to be used to indicate that there is no movement in the price of the property. Use this if you are looking to achieve the asking price with no negotiation. The drawback to this pricing structure is that if people are unable to reach the asking price it may discourage them from viewing the property at all.
Offers in excess of
This is to be used when you have a minimum price in mind for your property but are expecting to achieve over this asking price. This can be useful if you would like to encourage a lot of viewings and go to a potential best and final offers situation. It can also be used if you are selling in a much sought after area where you expect to have a number of viewers and offers for the property.
Offers In Region Of (OIRO)
This is very similar to the guide price and indicates that there is a level of flexibility with regards to the price.
Sale by tender
Sale by tender is when you are inviting tender bids for your property. This is where people are asked to put in their best bid for the property by a certain date, and you then go with your preferred offer after that date. Again you are under no obligation to accept one of the offers if you aren't happy with them.
From indicates a price higher than the asking price, and invites people to offer in excess of the asking price.
This is to show potential buyers that the property is shared ownership, and the price you are looking for is for your share of the property only. You should also make it prominent within your property description as to what percentage of the property is being sold at the advertised price.
Offers over is to be used in similar circumstances as offers in excess of and when you have a minimum price you are looking for and want to invite offers over this price.
Part buy is for properties which tend to be on a housing association scheme where you buy a percentage of the property and rent the remaining percentage of the property. Again, it is important that you make it clear as to the percentage you are selling within the property description, as well as the rent payable on the remaining percentage.
This is for properties which are being sold as part of the Government's Help-to-Buy scheme, where a share of the property is paid for by either the Government or in some cases a developer, and this would then be paid back at a later stage in accordance with their scheme.
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